Creatives at
ABOUT
WORK
Football sponsorship is insanely expensive. Atlético de Madrid reaches 77 million people a year and brands pay millions to appear on their jerseys, something KFC couldn’t afford. But we noticed something, Atlético’s red and white stripes look just like a KFC bucket. So on derby night against Real Madrid we turned jerseys into chicken buckets. Fans brought their shirts to KFC, filled them with chicken and became our media. What others pay millions for, we got for free. KFC, the Unofficial Sponsor of Atlético de Madrid.