We noticed that there is a significant amount of information online showing how people often struggle or make mistakes when assembling IKEA furniture. From incorrect installations to missing steps, these situations are quite common and widely shared. We used the same photos people upload online, laughing at their own IKEA assembly fails, to deliver our message. While IKEA furniture is designed to be easy to assemble, we showed how sometimes it can still get complicated. That is exactly where our assembly service comes in.